6
Publications
252
Citations
6
H-Index
2002
Active since
Affiliations
Nor Othman is an author at University of Malaya specializing in management, consumer culture, and marketing.
Top concepts
MarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchBehavioral SciencePurchase IntentionConsumer PerceptionConsumer PreferencesConsumer Decision Making
Publications per year
2002–2014
6
6
Consumer behavior dynamics of Chinese minorities
Zafar U. Ahmed, Osama Sam Al-Kwifi, Buerhan Saiti et al. · Journal of Technology Management in China · 2014 · 41 citations
Rows per page
1–5 of 6