Concepedia

Samsinar Samsinar

SS

3

Publications

79

Citations

3

H-Index

2004

Active since

Affiliations

Universiti Putra Malaysia(Current)

Samsinar Samsinar is an author at Universiti Putra Malaysia specializing in consumer research, consumer behavior, and purchase intention.

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Publications per year

2004–2014

3

Publications

3

The effects of sex role orientation on family purchase decision making in Malaysia

Samsinar Samsinar · Journal of Consumer Marketing · 2004 · 42 citations

, , +11

Effects of social variables on urban children's consumption attitude and behavior intentions

Samsinar Samsinar, Mohd Khirzanbadzli A Rahman, Zabid Abdul Rashid et al. · Journal of Consumer Marketing · 2008 · 21 citations

, , +25

Moderating Role of Product Involvement on the RelationshipBetween Brand Personality and Brand Loyalty

Suddin Lada, Samsinar Samsinar, Kenny Teoh Guan Cheng · UMS Institutional Repository (Universiti Malaysia Sabah) · 2014 · 16 citations

, , +20

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