Concepedia

Yanfen You

YY

6

Publications

206

Citations

6

H-Index

2019

Active since

Affiliations

New Mexico State University(Current)

Zhongnan University of Economics and Law

Zhejiang University

University of South Carolina

Yanfen You is an author at New Mexico State University specializing in marketing, behavioral sciences, and consumer research.

Top concepts

MarketingConsumer ResearchBehavioral ScienceBusinessManagementPsychologyConsumer ChoiceConsumer BehaviorBehavioral EconomicsConsumer Decision Making

Publications per year

2019–2023

6

Publications

6

When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem

Yanfen You, Xiaojing Yang, Lili Wang et al. · Journal of Marketing · 2019 · 121 citations

Customer Satisfaction, “ Thank, Redressing Service Failures +22

Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility

Lili Wang, Yanfen You, Chun–Ming Yang · International Journal of Research in Marketing · 2020 · 30 citations

Consumer Economics, Consumer Decision Making, Behavioral Sciences +11

A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection

Jianjun Zhu, Ling Tuo, Yanfen You et al. · Journal of Marketing Research · 2023 · 15 citations

“We” are Different: Exploring the Diverse Effects of Friend and Family Accessibility on Consumers' Product Preferences

Xianzheng Fei, Yanfen You, Xiaojing Yang · Journal of Consumer Psychology · 2019 · 14 citations

Purchasing luck: The impact of scarcity cues on superstitious behavior

Lili Wang, Xiao Su, Yanfen You · Journal of Consumer Behaviour · 2020 · 14 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +22

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