Katarína Gubíniová

Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development

Boban Melović, Dragana Ćirović, Tamara Backović et al. · Foods · 2020 · 59 citations · Full text

Green Marketing, Green Consumers, Engineering +20

Actual trends in the recruitment process at small and medium-sized enterprises with the use of social networking

Gabriela Pajtinková Bartáková, Katarína Gubíniová, Jarmila Brtková et al. · Economic Annals-ХХI · 2017 · 26 citations · Full text

Social Media, Organizational Communication, Social Computing +13

Baverage Container Deposit Return System in Slovakia: Insights after One Year of Its Introduction

Małgorzata A. Jarossová, Katarína Gubíniová · Engineering Sciences And Technologies · 2022 · 21 citations · Full text

Economics, Food Packaging, Sustainable Packaging +9

Potential of Marketing Communication as a Sustainability Tool in the Context of Castle Museums

Michal Lukáč, Katarína Stachová, Zdenko Stacho et al. · Sustainability · 2021 · 19 citations · Full text

Tourism Management, Tourism Performance, Tourism Supply +25

Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company

Miloš Hitka, G. Pajtinkova-Bartakova, Silvia Lorincová et al. · Marketing and Management of Innovations · 2019 · 13 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +19