G. Pajtinkova-Bartakova is an author at University of Zagreb specializing in marketing management, corporate sustainability, and customer service.
Top concepts
BusinessMarketingManagementCustomer ServiceGeneral BusinessBusiness StrategyConsumer BehaviorConsumer ResearchMarketing InsightsMarketing Strategy
Publications per year
2019–2019
1
1
Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company
Miloš Hitka, G. Pajtinkova-Bartakova, Silvia Lorincová et al. · Marketing and Management of Innovations · 2019 · 13 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Research +19
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