Concepedia
Statistics
Publications
4
Citations
151
H-Index
Active since
2016
Affiliations
University of Liverpool(Current)
Swansea University
University of South Wales
Cathy McGouran is an author at University of Liverpool specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementCultureBrandingBusinessEducationSustainabilityGreen MarketingConsumer BehaviorConsumer Research
Publications per year
2016–2021
Enacted voluntary simplicity – exploring the consequences of requesting consumers to intentionally consume less
Cathy McGouran, Andrea Prothero · European Journal of Marketing · 2016 · 85 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +27
Alternative paradigms for sustainability: a Relational worldview
Ann‐Marie Kennedy, Cathy McGouran, Joya A. Kemper · European Journal of Marketing · 2020 · 30 citations
Green Marketing, Sustainability Governance, Sustainable Development +22
Antecedents of value co-creation activities for online fashion brands
Lauren J. Thomas, Simon Brooks, Cathy McGouran · Journal of Strategic Marketing · 2020 · 22 citations
Digital Marketing, Consumer Research, Brand Strategy +25
Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel
Anthony Samuel, Robert J. Thomas, Cathy McGouran et al. · Journal of Marketing Education · 2021 · 14 citations
Green Marketing, Ultra Novel, Sustainable Development +25
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