Concepedia

Adam Vrechopoulos

AV

31

Publications

2.1K

Citations

22

H-Index

2001

Active since

Affiliations

Athens University of Economics and Business(Current)

The American College of Greece

Alba Graduate Business School, The American College of Greece

University of the Aegean

University of Manchester

Adam Vrechopoulos is an author at Athens University of Economics and Business specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorInteractive MarketingCustomer SatisfactionUser ExperienceDigital MarketingConsumer Decision Making

Publications per year

2001–2021

31

Publications

31

Virtual store layout: an experimental comparison in the context of grocery retail

Adam Vrechopoulos, Robert M. O’Keefe, Georgios I. Doukidis et al. · Journal of Retailing · 2004 · 300 citations

Interactive Marketing, Virtual Reality, Design +12

Consumer‐retailer emotional attachment

Pavlos A. Vlachos, Aristeidis Theotokis, Katerina Pramatari et al. · European Journal of Marketing · 2010 · 224 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Motivation +20

Store atmosphere in web retailing

Emmanouela E. Manganari, George J. Siomkos, Adam Vrechopoulos · European Journal of Marketing · 2009 · 171 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +14

Internet shopping adoption by Greek consumers

Adam Vrechopoulos, George J. Siomkos, Georgios I. Doukidis · European Journal of Innovation Management · 2001 · 152 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +20

Determinants of behavioral intentions in the mobile internet services market

Pavlos A. Vlachos, Adam Vrechopoulos · Journal of Services Marketing · 2008 · 109 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

Rows per page

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