Concepedia

Emmanouela E. Manganari

EE

10

Publications

653

Citations

10

H-Index

2009

Active since

Affiliations

University of Patras(Current)

Athens University of Economics and Business

University of Leeds

Emmanouela E. Manganari is an author at University of Patras specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingBusinessUser ExperienceDigital MarketingBehavioral ScienceInteractive Marketing

Publications per year

2009–2023

10

Publications

10

Store atmosphere in web retailing

Emmanouela E. Manganari, George J. Siomkos, Adam Vrechopoulos · European Journal of Marketing · 2009 · 171 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +14

The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt

Aristeidis Theotokis, Emmanouela E. Manganari · Journal of Business Ethics · 2014 · 141 citations

Consumer Decision Making, Behavioral Sciences, Behavioral Decision Making +15

Virtual store layout effects on consumer behaviour

Emmanouela E. Manganari, George J. Siomkos, Irini Rigopoulou et al. · Internet Research · 2011 · 105 citations

Digital Marketing, Consumer Research, Communication +19

Don't change my towels please: Factors influencing participation in towel reuse programs

Efthalia Dimara, Emmanouela E. Manganari, Dimitris Skuras · Tourism Management · 2016 · 91 citations

Policy Evaluation, Public Policy Research, Public Policy +8

Enhancing the impact of online hotel reviews through the use of emoticons

Emmanouela E. Manganari, Efthalia Dimara · Behaviour and Information Technology · 2017 · 45 citations

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