Wen-Kuo Chen

Publications

Citations

H-Index

2022

Active since

Affiliations

National Kaohsiung University of Science and Technology(Current)

Wen-Kuo Chen is an author at National Kaohsiung University of Science and Technology specializing in customer satisfaction, consumer behavior, and management.

ORCID

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionArtsBusinessAdvertisingSocial MediaCommunication

Publications per year

2022–2023

Publications

What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility

Wen-Kuo Chen, Chia-Ju Ling, Chien-Wen Chen · Asia Pacific Journal of Marketing and Logistics · 2022 · 38 citations

Customer Satisfaction, Digital Marketing, Emotional Appeal +20

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Pantas H. Silaban, Wen-Kuo Chen, Ixora Javanisa Eunike et al. · Cogent Business & Management · 2023 · 31 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17

Internal corporate social responsibility and customer-oriented organizational citizenship behavior: the mediating roles of job satisfaction, work-family facilitation, life satisfaction, and the moderating role of organizational tenure

Au Due Tang, Lưu Trọng Tuấn, Wen-Kuo Chen et al. · Journal of Sustainable Tourism · 2023 · 27 citations

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