Concepedia

Chia-Ju Ling

CL

2

Publications

51

Citations

2

H-Index

2021

Active since

Affiliations

Dayeh University(Current)

Chia-Ju Ling is an author at Dayeh University specializing in communication, social marketing, and consumer research.

Top concepts

ArtsMarketingManagementAdvertisingSocial MediaCommunicationSocial MarketingConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2021–2022

2

Publications

2

What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility

Wen-Kuo Chen, Chia-Ju Ling, Chien-Wen Chen · Asia Pacific Journal of Marketing and Logistics · 2022 · 38 citations

Customer Satisfaction, Digital Marketing, Emotional Appeal +20

Can the Unified Theory of Acceptance and Use of Technology (UTAUT) Help Explain Subjective Well-Being in Senior Citizens due to Gateball Participation?

Chia-Chien Hsu, Brian A. Sandford, Chia-Ju Ling et al. · International Journal of Environmental Research and Public Health · 2021 · 13 citations · Full text

Rows per page

1–2 of 2