Concepedia

Chien-Wen Chen

CC

1

Publications

38

Citations

1

H-Index

2022

Active since

Affiliations

National Kaohsiung University of Science and Technology(Current)

Chien-Wen Chen is an author at National Kaohsiung University of Science and Technology specializing in social marketing, arts, and consumer research.

ORCID

Top concepts

Publications per year

2022–2022

1

Publications

1

What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility

Wen-Kuo Chen, Chia-Ju Ling, Chien-Wen Chen · Asia Pacific Journal of Marketing and Logistics · 2022 · 38 citations

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