Concepedia

Bryan Bollinger

BB

29

Publications

3.4K

Citations

22

H-Index

2010

Active since

Affiliations

New York University(Current)

Duke University

Yale University

National Bureau of Economic Research

Stanford University

Bryan Bollinger is an author at New York University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchBusinessManagementEconomicsConsumer BehaviorConsumer ChoiceEconomic AnalysisBehavioral ScienceEngineering

Publications per year

2010–2023

29

Publications

29

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Bryan Bollinger, Kenneth Gillingham · Marketing Science · 2012 · 959 citations

Green Marketing, Engineering, Consumer Research +22

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou et al. · Journal of Marketing Research · 2014 · 483 citations

Behavioral Decision Making, Traditional Measures, Targeted Advertising +26

Calorie Posting in Chain Restaurants

Bryan Bollinger, Phillip Leslie, Alan Sorensen · American Economic Journal Economic Policy · 2011 · 438 citations

Nutrition, Consumer Uncertainty, Chain Restaurants +23

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Uma R. Karmarkar, Bryan Bollinger · Journal of Marketing · 2015 · 214 citations

Green Marketing, Engineering, Agricultural Economics +20

Calorie Posting in Chain Restaurants

Bryan Bollinger, Phillip Leslie, Alan Sorensen · 2010 · 159 citations · Full text

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