Concepedia

Işıl Büdeyri‐Turan

IB

Statistics

Publications

2

Citations

126

H-Index

2

Active since

2012

Affiliations

Marmara University(Current)

Işıl Büdeyri‐Turan is an author at Marmara University specializing in consumer behavior, brand equity, and consumer research.

Top concepts

Publications per year

2012–2015

2

Publications

2

The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty

İrem Eren Erdoğmuş, Işıl Büdeyri‐Turan · Journal of Fashion Marketing and Management · 2012 · 107 citations

, , +21

Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey

İrem Eren-Erdoğmuş, Emine Çobanoğlu, Işıl Büdeyri‐Turan · Journal of Global Fashion Marketing · 2015 · 19 citations

, , +20

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