İrem Eren Erdoğmuş

The Impact of Social Media Marketing on Brand Loyalty

İrem Eren Erdoğmuş, Mesut Çiçek · Procedia - Social and Behavioral Sciences · 2012 · 453 citations · Full text

The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty

İrem Eren Erdoğmuş, Işıl Büdeyri‐Turan · Journal of Fashion Marketing and Management · 2012 · 107 citations

Customer Satisfaction, Consumer Research, Brand Strategy +21

Online Group Buying: What Is There For The Consumers?

İrem Eren Erdoğmuş, Mesut Çiçek · Procedia - Social and Behavioral Sciences · 2011 · 98 citations · Full text

Electronic Marketplace, Customer Satisfaction, Online Group +12

Drivers of Social Commerce through Brand Engagement

İrem Eren Erdoğmuş, Şahika Burçin Tatar · Procedia - Social and Behavioral Sciences · 2015 · 46 citations · Full text

International strategies of emerging market firms

İrem Eren Erdoğmuş, Muzaffer Bodur, Cengiz Yılmaz · European Journal of Marketing · 2010 · 43 citations

International Marketing, Brand Strategy, Internationalization +21