İrem Eren-Erdoğmuş

The effect of social media marketing on brand trust and brand loyalty for hotels

Şahika Burçin Tatar, İrem Eren-Erdoğmuş · Information Technology & Tourism · 2016 · 145 citations

Social Media, Brand Equity, Digital Marketing +14

Internationalization of emerging market firms: the case of Turkish retailers

İrem Eren-Erdoğmuş, Emine Çobanoğlu, Müge Yalçın et al. · International Marketing Review · 2010 · 59 citations

International Economics, International Marketing, Trade +21

Attractive or Credible Celebrities: Who Endorses Green Products Better?

İrem Eren-Erdoğmuş, Hadi Salari Lak, Mesut Çiçek · Procedia - Social and Behavioral Sciences · 2016 · 45 citations · Full text

Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

İrem Eren-Erdoğmuş, İlker Akgün, Esin Arda · Journal of Fashion Marketing and Management · 2018 · 39 citations

Parent Brand Attitude, Brand Strategy, Consumer Research +20

Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey

İrem Eren-Erdoğmuş, Emine Çobanoğlu, Işıl Büdeyri‐Turan · Journal of Global Fashion Marketing · 2015 · 19 citations

Apparel Market, Consumer Research, Brand Strategy +20