Concepedia

Esin Arda

EA

1

Publications

39

Citations

1

H-Index

2018

Active since

Affiliations

Marmara University(Current)

Esin Arda is an author at Marmara University specializing in brand management, luxury branding, and consumer research.

Top concepts

FashionBrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessLuxury BrandingBrand Management

Publications per year

2018–2018

1

Publications

1

Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

İrem Eren-Erdoğmuş, İlker Akgün, Esin Arda · Journal of Fashion Marketing and Management · 2018 · 39 citations

Parent Brand Attitude, Brand Strategy, Consumer Research +20

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