Concepedia

Yining Yu

YY

5

Publications

197

Citations

5

H-Index

2019

Active since

Affiliations

Zhejiang University(Current)

Xi’an Jiaotong-Liverpool University

Yining Yu is an author at Zhejiang University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorBehavioral ScienceConsumer Decision MakingBehavioral Decision MakingArtsBusiness

Publications per year

2019–2024

5

Publications

5

The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product

Zhaohan Xie, Yining Yu, Jing Zhang et al. · Psychology and Marketing · 2022 · 90 citations

Artificial Intelligence, Engineering, Behavioral Decision Making +23

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products

Lei Wang, Yining Yu, Ou Li · Psychology and Marketing · 2019 · 50 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +17

Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness

Yining Yu, Xinyue Zhou, Lei Wang et al. · Journal of Retailing · 2021 · 26 citations

Marketing, Advertising, Uppercase Premium Effect +10

The role of recommendation sources and attribute framing in online product recommendations

Yikai Yang, Jiehui Zheng, Yining Yu et al. · Journal of Business Research · 2024 · 21 citations

Online Customer Behavior, Group Recommenders, Online Product Recommendations +13

The Impact of Mobile Payment on Hedonic Preference

Yining Yu, Xixian Peng, Lei Wang · Journal of Interactive Marketing · 2023 · 10 citations

Rows per page

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