Xixian Peng

Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming

Mengqi Fei, Huizhong Tan, Xixian Peng et al. · Decision Support Systems · 2020 · 233 citations

Social Sciences, Communication, Marketing +16

Investigating user switching intention for mobile instant messaging application: Taking WeChat as an example

Xixian Peng, Yuxiang Zhao, Qinghua Zhu · Computers in Human Behavior · 2016 · 82 citations

Computing, Communication, Information Systems +8

Consumption Trends During the COVID-19 Crisis: How Awe, Coping, and Social Norms Drive Utilitarian Purchases

Ou Li, Xixian Peng, Lei Wang · Frontiers in Psychology · 2020 · 67 citations · Full text

Business, Marketing, Social Psychology +14

Factors that affect asker's pay intention in trilateral payment‐based social Q&A platforms: From a benefit and cost perspective

Yuxiang Zhao, Xixian Peng, Zhouying Liu et al. · Journal of the Association for Information Science and Technology · 2019 · 50 citations

Business, Marketing, Marketing Management +17

Developing and Testing a Theoretical Path Model of Web Page Impression Formation and Its Consequence

Xuhong Ye, Xixian Peng, Xinwei Wang et al. · Information Systems Research · 2020 · 39 citations

Social Sciences, Social Psychology, Social Influence +1