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Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming

User PerceptionOnline Customer BehaviorSocial MediaEngineeringInteractive MarketingSocial ComputingManagementUser ExperienceConsumer ResearchSocial InfluenceEye-tracking StudyCommunicationSocial CuesMarketingConsumer EngagementComputer-mediated CommunicationE-commerce Livestreaming