Concepedia

Mengqi Fei

MF

Statistics

Publications

2

Citations

227

H-Index

2

Active since

2020

Affiliations

Zhejiang University(Current)

Mengqi Fei is an author at Zhejiang University specializing in social influence, management, and marketing.

Top concepts

MarketingManagementSocial InfluenceConsumer ResearchPersuasionEngineeringSocial MediaCommunicationDecision TheorySocial Sciences

Publications per year

2020–2023

2

Publications

2

Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming

Mengqi Fei, Huizhong Tan, Xixian Peng et al. · Decision Support Systems · 2020 · 214 citations

User Perception, Online Customer Behavior, Social Media +14

Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward–product congruity

Xixian Peng, Yan Xing, Yun Tian et al. · Decision Support Systems · 2023 · 13 citations

Marketing, Behavioral Sciences, Recommendation Intention +14

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