Concepedia

Zhaohan Xie

ZX

Statistics

Publications

4

Citations

201

H-Index

4

Active since

2020

Affiliations

Zhejiang University(Current)

Zhaohan Xie is an author at Zhejiang University specializing in marketing, marketing management, and consumer behavior.

Publications per year

2020–2022

4

Publications

4

The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product

Zhaohan Xie, Yining Yu, Jing Zhang et al. · Psychology and Marketing · 2022 · 102 citations

Computing, Marketing, Marketing Management +8

Internet Celebrities’ Impact on Luxury Fashion Impulse Buying

Mingliang Chen, Zhaohan Xie, Jing Zhang et al. · Journal of theoretical and applied electronic commerce research · 2021 · 53 citations · Full text

Business, Marketing, Marketing Management +15

Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness

Mingliang Chen, Jing Zhang, Zhaohan Xie et al. · Journal of Consumer Behaviour · 2020 · 34 citations

Social Sciences, Marketing, Psychology +15

Don't fall into exquisite poverty: The impact of mismatch between consumers and luxury brands on happiness

Jing Zhang, Mingliang Chen, Zhaohan Xie et al. · Journal of Business Research · 2022 · 12 citations

Business, Marketing, Marketing Management +13

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