Concepedia

Mingliang Chen

MC

14

Publications

551

Citations

11

H-Index

2010

Active since

Affiliations

Zhejiang University(Current)

Ningbo University

Mingliang Chen is an author at Zhejiang University specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementSocial SciencesBehavioral Decision MakingPsychologyConsumer BehaviorBehavioral ScienceInteractive MarketingSocial Cognition

Publications per year

2010–2022

14

Publications

14

How consumers are affected by product descriptions in online shopping: Event-related potentials evidence of the attribute framing effect

Jia Jin, Wuke Zhang, Mingliang Chen · Neuroscience Research · 2017 · 111 citations

Marketing, Online Customer Behavior, Framing Effects +15

The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product

Zhaohan Xie, Yining Yu, Jing Zhang et al. · Psychology and Marketing · 2022 · 90 citations

Artificial Intelligence, Engineering, Behavioral Decision Making +23

Internet Celebrities’ Impact on Luxury Fashion Impulse Buying

Mingliang Chen, Zhaohan Xie, Jing Zhang et al. · Journal of theoretical and applied electronic commerce research · 2021 · 53 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +22

The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study

Mingliang Chen, Qingguo Ma, Minle Li et al. · Cyberpsychology Behavior and Social Networking · 2010 · 48 citations

Neuropsychology, Behavioral Decision Making, Consumer Study +26

Cognitive and emotional conflicts of counter-conformity choice in purchasing books online: An event-related potentials study

Mingliang Chen, Qingguo Ma, Minle Li et al. · Biological Psychology · 2010 · 44 citations

Online Customer Behavior, Behavioral Decision Making, Counter-conformity Choice +14

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