Wuke Zhang

How consumers are affected by product descriptions in online shopping: Event-related potentials evidence of the attribute framing effect

Jia Jin, Wuke Zhang, Mingliang Chen · Neuroscience Research · 2017 · 111 citations

Business, Marketing, Psychology +10

<p>Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study</p>

Wuke Zhang, Ailian Wang, Qingguo Ma et al. · Psychology Research and Behavior Management · 2019 · 59 citations · Full text

Business, Marketing, Psychology +14

The Role of Artificial Intelligence Autonomy in Higher Education: A Uses and Gratification Perspective

Wanshu Niu, Wuke Zhang, Chuanxia Zhang et al. · Sustainability · 2024 · 45 citations · Full text

Education, Educational Technology, Higher Education +13

The power of emotions in online decision making: A study of seller reputation using fMRI

Qing Xu, Shirley Gregor, Qiang Shen et al. · Decision Support Systems · 2020 · 38 citations

Social Sciences, Psychology, Social Psychology +13

Neural Basis of Two Kinds of Social Influence: Obedience and Conformity

Ying Xie, Mingliang Chen, Hongxia Lai et al. · Frontiers in Human Neuroscience · 2016 · 31 citations · Full text

Social Sciences, Psychology, Social Psychology +13