Richie L. Liu

Sustainable Marketing and Consumer Support for Sustainable Businsses

Mark Peterson, Elizabeth A. Minton, Richie L. Liu et al. · Sustainable Production and Consumption · 2020 · 114 citations · Full text

Green Marketing, Sustainable Marketing, Consumer Research +3

It's All Good: Corporate Social Responsibility Reduces Negative and Promotes Positive Responses to Service Failures among Value-Aligned Customers

Jeff Joireman, Dustin Smith, Richie L. Liu et al. · Journal of Public Policy & Marketing · 2014 · 88 citations

Customer Satisfaction, Value-aligned Customers, Socially Responsible Product +19

Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values

Elizabeth A. Minton, Soo Jiuan Tan, Siok Kuan Tambyah et al. · Journal of Business Ethics · 2020 · 82 citations

Cultural Values, Culture, Religion Studies +8

Future-oriented women will pay to reduce global warming: Mediation via political orientation, environmental values, and belief in global warming

Jeff Joireman, Richie L. Liu · Journal of Environmental Psychology · 2014 · 81 citations

Climate Ethics, Public Policy, Ecofeminism +11

Religiosity and special food consumption: The explanatory effects of moral priorities

Elizabeth A. Minton, Kathryn A. Johnson, Richie L. Liu · Journal of Business Research · 2018 · 77 citations

Culture, Special Food Consumption, Explanatory Effects +4