Gunawan Bata Ilyas

Does fear of missing out give satisfaction in purchasing based on social media content?

Gunawan Bata Ilyas, Sri Rahmi, Hasmin Tamsah et al. · International Journal of Data and Network Science · 2022 · 63 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +26

The Mediating Role of Customer Trust on the Relationships of Celebrity Endorsement and E-WOM to Instagram Purchase Intention

Ahmad Firman, Gunawan Bata Ilyas, Heru Kreshna Reza et al. · JURNAL MINDS Manajemen Ide dan Inspirasi · 2021 · 59 citations · Full text

Customer Satisfaction, Mediating Role, Consumer Purchasing Intentions +20

Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent

Aditya Halim Perdana Kusuma Putra, Nurani Nurani, Gunawan Bata Ilyas et al. · JURNAL MANAJEMEN BISNIS · 2021 · 20 citations · Full text

Customer Satisfaction, Consumer Research, User Generated Content +17

Analysis of Service Quality with Intellectual Capital and Social Capital through the Quality of Human Resources which has an Impact on Customer Satisfaction

Muhammad Sabrang, Abdul Rachmat Tjanring, Gunawan Bata Ilyas et al. · 2021 · 18 citations · Full text

Price, Promotion, and Supporting Facilities on Customer Satisfaction

Gunawan Bata Ilyas, Heriyanti Mustafa · Golden Ratio of Marketing and Applied Psychology of Business · 2022 · 12 citations · Full text

Business Development Today, Customer Satisfaction, Service Quality +12