Aditya Halim Perdana Kusuma Putra

Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs

Setyani Dwi Lestari, Farah Margaretha Leon, Sri Widyastuti et al. · Journal of Asian Finance Economics and Business · 2020 · 170 citations · Full text

Marketing, Entrepreneurial Innovation, Resource-based View +15

Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction

Gunawan Bata Ilyas, Sri Rahmi, Hasmin Tamsah et al. · Journal of Asian Finance Economics and Business · 2020 · 141 citations · Full text

Customer Satisfaction, Brand Strategy, Consumer Research +16

Structural Model of Developing Human Resources Performance: Empirical Study of Indonesia States Owned Enterprises

Siti Haerani, SU MARDI, Wardhani Hakim et al. · Journal of Asian Finance Economics and Business · 2020 · 65 citations · Full text

Organizational Characteristic, Education, Human Resource Management +20

How Digital Technology Driven Millennial Consumer Behaviour in Indonesia

Asmara Indahingwati, Aan Aswari, Ahmad Firman et al. · Journal of Distribution Science · 2019 · 63 citations · Full text

Marketing, Culture, Digital Society +10

The Mediating Role of Customer Trust on the Relationships of Celebrity Endorsement and E-WOM to Instagram Purchase Intention

Ahmad Firman, Gunawan Bata Ilyas, Heru Kreshna Reza et al. · JURNAL MINDS Manajemen Ide dan Inspirasi · 2021 · 59 citations · Full text

Customer Satisfaction, Mediating Role, Consumer Purchasing Intentions +20