14
Publications
630
Citations
12
H-Index
2019
Active since
Affiliations
Gunawan Bata Ilyas is an author at Universitas Patria Artha specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorCultureService QualityMarketing StrategyEducation
Publications per year
2019–2023
14
14
Gunawan Bata Ilyas, Abdul Munir, Hasmin Tamsah et al. · Journal of Legal Ethical and Regulatory Issues · 2021 · 66 citations
Customer Experience, Customer Satisfaction, Service Quality +12
Rows per page
1–5 of 14