Concepedia

Sri Rahmi

SR

3

Publications

243

Citations

3

H-Index

2020

Active since

Affiliations

Universitas Patria Artha(Current)

Sri Rahmi is an author at Universitas Patria Artha specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCommunicationBrand AwarenessConsumer BehaviorCustomer SatisfactionStructural Equation ModelingMotivation

Publications per year

2020–2022

3

Publications

3

Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction

Gunawan Bata Ilyas, Sri Rahmi, Hasmin Tamsah et al. · Journal of Asian Finance Economics and Business · 2020 · 141 citations · Full text

Customer Satisfaction, Brand Strategy, Consumer Research +16

Does fear of missing out give satisfaction in purchasing based on social media content?

Gunawan Bata Ilyas, Sri Rahmi, Hasmin Tamsah et al. · International Journal of Data and Network Science · 2022 · 63 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +26

Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users

Sri Rahmi, Gunawan Bata Ilyas, Hasmin Tamsah et al. · Jurnal Siasat Bisnis · 2022 · 39 citations · Full text

Online Customer Behavior, Management, Business +11

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