Concepedia

Nurani Nurani

NN

1

Publications

20

Citations

1

H-Index

2021

Active since

Nurani Nurani is an author specializing in customer satisfaction, brand development, and brand equity.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand AwarenessBrand DevelopmentBusiness StrategyConsumer ResearchPurchase Intention

Publications per year

2021–2021

1

Publications

1

Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent

Aditya Halim Perdana Kusuma Putra, Nurani Nurani, Gunawan Bata Ilyas et al. · JURNAL MANAJEMEN BISNIS · 2021 · 20 citations · Full text

Customer Satisfaction, Consumer Research, User Generated Content +17

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