Concepedia

Megan Phillips

MP

Statistics

Publications

5

Citations

215

H-Index

5

Active since

2010

Affiliations

Auckland University of Technology(Current)

Megan Phillips is an author at Auckland University of Technology specializing in management, marketing, and digital marketing.

Top concepts

MarketingManagementBusinessConsumer ResearchDigital MarketingInteractive MarketingArtsTourismEconomicsJournalism

Publications per year

2010–2023

5

Publications

5

Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies

Jungkeun Kim, Euejung Hwang, Megan Phillips et al. · Australasian Marketing Journal (AMJ) · 2018 · 63 citations · Full text

Behavioral Sciences, Mediation Analysis, Interpersonal Communication +14

Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference

Jungkeun Kim, Drew Franklin, Megan Phillips et al. · Journal of Travel Research · 2019 · 52 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +17

The commercial impact of live streaming: A systematic literature review and future research agenda

Yujun Xu, Sommer Kapitan, Megan Phillips · International Journal of Consumer Studies · 2023 · 52 citations · Full text

Online Gaming, Emerging Media, Streaming Media +29

Competing for attention with in-store promotions

Megan Phillips, Andrew G. Parsons, Helene Wilkinson et al. · Journal of Retailing and Consumer Services · 2015 · 34 citations

Interactive Marketing, Management, Consumer Research +6

How Effective is Social Networking for Direct Marketers?

Megan Phillips, Dawn Thilmany McFadden, Martha Sullins · AgEcon Search (University of Minnesota, USA) · 2010 · 14 citations · Full text

1–5 of 5