Concepedia
Statistics
Publications
3
Citations
75
H-Index
Active since
1997
Affiliations
University of Canterbury(Current)
Auckland University of Technology
Helene Wilkinson is an author at University of Canterbury specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchTradeCultureBrandingAdvertisingGlobalizationBrand Strategy
Publications per year
1997–2015
Competing for attention with in-store promotions
Megan Phillips, Andrew G. Parsons, Helene Wilkinson et al. · Journal of Retailing and Consumer Services · 2015 · 34 citations
Interactive Marketing, Management, Consumer Research +6
'The New Heraldry': Stock Photography, Visual Literacy, and Advertising in 1930s Britain
Helene Wilkinson · Journal of Design History · 1997 · 25 citations
Country-of-origin and private-label merchandise
Andrew G. Parsons, Paul W. Ballantine, Helene Wilkinson · Journal of Marketing Management · 2011 · 16 citations
International Marketing, Trade, Brand Strategy +24
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