Concepedia

Euejung Hwang

EH

Statistics

Publications

4

Citations

177

H-Index

4

Active since

2018

Affiliations

Auckland University of Technology(Current)

University of Otago

Ulsan National Institute of Science and Technology

Korea University

Euejung Hwang is an author at Auckland University of Technology specializing in behavioral sciences, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBehavioral ScienceTourismPsychologySocial SciencesConsumer BehaviorConsumer Decision MakingBehavioral Decision Making

Publications per year

2018–2019

4

Publications

4

Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies

Jungkeun Kim, Euejung Hwang, Megan Phillips et al. · Australasian Marketing Journal (AMJ) · 2018 · 63 citations · Full text

Behavioral Sciences, Mediation Analysis, Interpersonal Communication +14

Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference

Jungkeun Kim, Drew Franklin, Megan Phillips et al. · Journal of Travel Research · 2019 · 52 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +17

Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays

Jungkeun Kim, Euejung Hwang, Jooyoung Park et al. · Cornell Hospitality Quarterly · 2018 · 34 citations

Behavioral Decision Making, Consumer Study, Vertical Display +21

To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities

Euejung Hwang, Jungkeun Kim, Jacob C. Lee et al. · Journal of Travel Research · 2018 · 28 citations

Behavioral Decision Making, Experiential Travel Activities, Activity-travel Pattern +23

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