Concepedia

Sunil Thomas

ST

8

Publications

373

Citations

8

H-Index

2009

Active since

Affiliations

California State University, Fullerton(Current)

Sunil Thomas is an author at California State University, Fullerton specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchBusinessMarketing CommunicationBrand EquityCommunicationBrand StrategyBrand Awareness

Publications per year

2009–2018

8

Publications

8

What really Makes a Promotional Campaign Succeed on a Crowdfunding Platform?

Steven Chen, Sunil Thomas, Chiranjeev Kohli · Journal of Advertising Research · 2016 · 95 citations

Digital Marketing, Consumer Motivation, Consumer Research +23

Are You in Good Hands?

Chiranjeev Kohli, Sunil Thomas, Rajneesh Suri · Journal of Advertising Research · 2013 · 55 citations

Marketing Analytics, Slogan Recall, Brand Strategy +17

Adherence to evidence based care practices for childbirth before and after a quality improvement intervention in health facilities of Rajasthan, India

Kirti Iyengar, Motilal Jain, Sunil Thomas et al. · BMC Pregnancy and Childbirth · 2014 · 54 citations · Full text

A study of the antecedents of slogan liking

Mayukh Dass, Chiranjeev Kohli, Piyush Kumar et al. · Journal of Business Research · 2014 · 49 citations

Advertising, Management, Consumer Research +6

A brand is forever! A framework for revitalizing declining and dead brands

Sunil Thomas, Chiranjeev Kohli · Business Horizons · 2009 · 46 citations

Marketing, Brand Equity, Consumer Culture +9

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