Concepedia

Laurie A. Lucas

LA

Statistics

Publications

5

Citations

147

H-Index

5

Active since

1996

Affiliations

Arkansas Tech University(Current)

University of South Florida St. Petersburg

Laurie A. Lucas is an author at Arkansas Tech University specializing in law, financial regulation, and marketing management.

Publications per year

1996–2005

5

Publications

5

The effectiveness of credit‐card regulation for vulnerable consumers

Karin Braunsberger, Laurie A. Lucas, Dave Roach · Journal of Services Marketing · 2004 · 65 citations · Full text

Law, Finance, Regulatory Policy +17

The “Trade Dress” Controversy: A Case of Strategic Cross-Brand Cannibalization

Michael Harvey, James T. Rothe, Laurie A. Lucas · The Journal of Marketing Theory and Practice · 1998 · 38 citations

Business, Marketing, Marketing Management +13

INTEGRATIVE SOCIAL CONTRACTS THEORY: ETHICAL IMPLICATIONS OF MARKETING CREDIT CARDS TO U.S. COLLEGE STUDENTS

Laurie A. Lucas · American Business Law Journal · 2001 · 22 citations

Business, Marketing, Marketing Management +14

Intellectual Property Rights Protection: What MNC Managers Should Know about GATT?

Michael Harvey, Laurie A. Lucas · Multinational Business Review · 1996 · 11 citations

Law, Intellectual Property Law, International Business +17

Evaluating the efficacy of credit card regulation

Karin Braunsberger, Laurie A. Lucas, Dave Roach · International Journal of Bank Marketing · 2005 · 11 citations

Law, Finance, Regulatory Policy +8

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