Concepedia

Karin Braunsberger

KB

Statistics

Publications

18

Citations

1.1K

H-Index

14

Active since

1998

Affiliations

University of South Florida St. Petersburg(Current)

Avila University

The University of Texas at Arlington

Arkansas Tech University

St. Petersburg College

Karin Braunsberger is an author at University of South Florida St. Petersburg specializing in business, marketing, and social sciences.

Publications per year

1998–2021

18

Publications

18

A comparison of reliability between telephone and web-based surveys

Karin Braunsberger, Hans Wybenga, Roger Gates · Journal of Business Research · 2007 · 225 citations

Social Sciences, Educational Measurement, Item Response Theory +11

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott

Karin Braunsberger, Brian Buckler · Journal of Business Research · 2010 · 220 citations

Business, Marketing, Marketing Management +12

The effects of music, wait-length evaluation, and mood on a low-cost wait experience

Michaelle Cameron, Julie Baker, Mark Peterson et al. · Journal of Business Research · 2003 · 130 citations · Full text

Business, Marketing, Music Psychology +7

I believe therefore I care

Reto Felix, Karin Braunsberger · International Marketing Review · 2016 · 110 citations · Full text

Business, Environmental Policy, Marketing +17

Source expertise versus experience effects in hospital advertising

Karin Braunsberger, James M. Munch · Journal of Services Marketing · 1998 · 77 citations

Business, Marketing, Marketing Management +8

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