Kevin Celuch

The importance of brand equity to customer loyalty

Steven A. Taylor, Kevin Celuch, Stephen A. Goodwin · Journal of Product & Brand Management · 2004 · 409 citations

Business, Marketing, Marketing Management +15

The effects of perceived market and learning orientation on assessed organizational capabilities

Kevin Celuch, Chickery J. Kasouf, Venkatakrishnan Peruvemba · Industrial Marketing Management · 2002 · 133 citations

Management, Organization Studies, Strategic Management +13

A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits

Lisa M. Hunter, Chickery J. Kasouf, Kevin Celuch et al. · Industrial Marketing Management · 2003 · 101 citations

Business, Risk Management, Decision Theory +14

More bang for your buck: Small firms and the importance of aligned information technology capabilities and strategic flexibility

Kevin Celuch, Gregory B. Murphy, Stephen K. Callaway · The Journal of High Technology Management Research · 2007 · 76 citations

Business, Information Technology, Strategic Management +16

A perspective of partnerships based on interdependence and dialectical theory

John H. Bantham, Kevin Celuch, Chickery J. Kasouf · Journal of Business Research · 2003 · 71 citations

Social Sciences, Sociology, Interpersonal Relationships +7