Frank V. Cespedes

Contemporary Perspectives on Strategic Market Planning

Frank V. Cespedes, Roger A. Kerin, Vijay Mahajan et al. · Journal of Marketing · 1991 · 151 citations

Contemporary Perspectives, Business, Strategic Planning +4

Database Marketing: New Rules for Policy and Practice

Frank V. Cespedes, H. Jeff Smith · 1993 · 143 citations

Database Design, Interactive Marketing, Management +5

The customer has escaped.

Paul F. Nunes, Frank V. Cespedes · PubMed · 2003 · 125 citations

Customer Experience, Customer Satisfaction, Digital Marketing +18

Co‐ordinating sales and marketing in consumer goods firms

Frank V. Cespedes · Journal of Consumer Marketing · 1993 · 105 citations

Marketing‐sales Co‐ordination Requirements, Sales Management, Professional Selling +14

Transaction Cost Theory: Inferences from Clinical Field Research on Downstream Vertical Integration

V. Kasturi Rangan, E. Raymond Corey, Frank V. Cespedes · Organization Science · 1993 · 79 citations

Downstream Vertical Integration, Production Management, Operations Research +24