Murooj Yousef

Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

Murooj Yousef, Timo Dietrich, Sharyn Rundle‐Thiele · International Journal of Environmental Research and Public Health · 2021 · 40 citations · Full text

Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

Murooj Yousef, Timo Dietrich, Geraldine Torrisi · Social Marketing Quarterly · 2021 · 29 citations

Behavioral Decision Making, Targeted Advertising, Social Marketing +24

Increasing Parental Leave Uptake: A Systems Social Marketing Approach

Sarah Duffy, Patrick van Esch, Murooj Yousef · Australasian Marketing Journal (AMJ) · 2020 · 25 citations · Full text

Family Involvement, Consumer Research, Social Marketing +17

Emotional appeals effectiveness in enhancing charity digital advertisements

Murooj Yousef, Timo Dietrich, Sharyn Rundle‐Thiele et al. · Journal of Philanthropy and Marketing · 2022 · 20 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +21

A Critical Overview of Social Marketing in Asia

Bo Pang, Sameer Deshpande, Mai Nguyen et al. · Social Marketing Quarterly · 2021 · 11 citations · Full text

Advertising, Social Media, East Asian Studies +11