Concepedia

Dennis L. McNeill

DL

5

Publications

257

Citations

5

H-Index

1979

Active since

Affiliations

University of Denver(Current)

Dennis L. McNeill is an author at University of Denver specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementAdvertisingCommunicationConsumer ResearchBusinessEconomicsEnergy PolicyPublic PolicyEnergy Markets

Publications per year

1979–1984

5

Publications

5

Public Policy and Consumer Information: Impact of the New Energy Labels

Dennis L. McNeill, William L. Wilkie · Journal of Consumer Research · 1979 · 84 citations

Energy Markets, Consumer Research, Education +17

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

William L. Wilkie, Dennis L. McNeill, Michael B. Mazis · Journal of Marketing · 1984 · 66 citations

Advertising, Corrective Advertising, Ftc Program +15

The Value of Incentives in Stimulating Energy Conservation

R. Bruce Hutton, Dennis L. McNeill · Journal of Consumer Research · 1981 · 53 citations

Engineering, Energy Efficiency Policy, Energy Markets +20

Day-after Recall of Listerine Corrective Commercials

Michael B. Mazis, Dennis L. McNeill, Kenneth L. Bernhardt · Journal of Public Policy & Marketing · 1983 · 28 citations

Advertising, Communication Effectiveness, Day-after Recall +12

Marketing's “Scarlet Letter”: The Theory and Practice of Corrective Advertising

William L. Wilkie, Dennis L. McNeill, Michael B. Mazis · Journal of Marketing · 1984 · 26 citations

Advertising, Corrective Advertising, Ftc Program +14

Rows per page

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