Joon Woo Yoo

Examining the impact of service robot communication styles on customer intimacy following service failure

Junsung Park, Joon Woo Yoo, Young-Ju Cho et al. · Journal of Retailing and Consumer Services · 2023 · 55 citations

Customer Satisfaction, Service Failure, Interpersonal Communication +13

Understanding VR-Based Construction Safety Training Effectiveness: The Role of Telepresence, Risk Perception, and Training Satisfaction

Joon Woo Yoo, Jun Sung Park, Hee Jun Park · Applied Sciences · 2023 · 43 citations · Full text

Engineering, Safety Science, Social Sciences +19

Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

Joon Woo Yoo, Junsung Park, Jong Ho Lee et al. · Service Business · 2022 · 30 citations · Full text

Risk Communication, Risk Perception, Travel Intention +9

How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues

Joon Woo Yoo, Junsung Park, Heejun Park · Journal of Research in Interactive Marketing · 2024 · 26 citations

Fake News, Digital Marketing, Consumer Research +27

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

Junsung Park, Joon Woo Yoo, Young-Ju Cho et al. · International Journal of Bank Marketing · 2024 · 23 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +23