Concepedia

Heejun Park

HP

2

Publications

49

Citations

2

H-Index

2024

Active since

Affiliations

Yonsei University(Current)

Heejun Park is an author at Yonsei University specializing in interactive marketing, consumer behavior, and management.

ORCID

Top concepts

Publications per year

2024–2024

2

Publications

2

How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues

Joon Woo Yoo, Junsung Park, Heejun Park · Journal of Research in Interactive Marketing · 2024 · 26 citations

, , +27

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

Junsung Park, Joon Woo Yoo, Young-Ju Cho et al. · International Journal of Bank Marketing · 2024 · 23 citations

, , +23

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