Concepedia

Helen Woodruffe‐Burton

HW

12

Publications

721

Citations

11

H-Index

1998

Active since

Affiliations

Northumbria University(Current)

University of Cumbria

Lancaster University

Helen Woodruffe‐Burton is an author at Northumbria University specializing in marketing, management, and culture.

Top concepts

MarketingCultureManagementBusinessSocial SciencesConsumer CultureConsumer BehaviorConsumer ResearchGenderEducation

Publications per year

1998–2018

12

Publications

12

Dimensions driving business student satisfaction in higher education

Mazirah Yusoff, Fraser McLeay, Helen Woodruffe‐Burton · Quality Assurance in Education · 2015 · 178 citations · Full text

Customer Satisfaction, Malaysian Phe, Business Student Satisfaction +12

Towards a theory of shopping: a holistic framework

Helen Woodruffe‐Burton, Sue Eccles, Richard Elliott · Journal of Consumer Behaviour · 2002 · 106 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Private desires, public display: consumption, postmodernism and fashion’s “new man”

Helen Woodruffe‐Burton · International Journal of Retail & Distribution Management · 1998 · 92 citations

Private Desires, Consumer Research, Mass Culture +24

Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony

Bidit Lal Dey, Ameet Pandit, Mike Saren et al. · Journal of Retailing and Consumer Services · 2015 · 86 citations

Economics, Mobile Marketing, Mobile Commerce +10

Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research

Shona Bettany, Helen Woodruffe‐Burton · Journal of Marketing Management · 2009 · 70 citations

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