Concepedia
Statistics
Publications
17
Citations
629
H-Index
14
Active since
2003
Affiliations
Lancaster University(Current)
University of Bradford
University of Huddersfield
University of Westminster
University of Manchester
Shona Bettany is an author at Lancaster University specializing in marketing, sociology, and culture.
Top concepts
MarketingSociologyCultureEducationManagementPublic HealthSocial SciencesConsumer ResearchFeminist TheoryConsumer Culture
Publications per year
2003–2022
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Shona Bettany, Susan Dobscha, Lisa O’Malley et al. · Marketing Theory · 2010 · 95 citations
Gendered Perception, Consumer Research, Gender Research +16
Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption
Ben Kerrane, Margaret K. Hogg, Shona Bettany · Journal of Marketing Management · 2012 · 71 citations
Family Involvement, Social Psychology, Social Influence +22
Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research
Shona Bettany, Helen Woodruffe‐Burton · Journal of Marketing Management · 2009 · 70 citations
Figuring companion-species consumption: A multi-site ethnography of the post-canine Afghan hound
Shona Bettany, R. A. Daly · Journal of Business Research · 2007 · 62 citations
Culture, Working Dog, Human-animal Interaction +11
The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood
Shona Bettany, Ben Kerrane, Margaret K. Hogg · Journal of Business Research · 2014 · 61 citations
Culture, Digital Culture, Humanities +12
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