Yingyot Chiaravutthi

Brand and country of origin valuations of automobiles

Kandapa Thanasuta, Thanyawee Patoomsuwan, Vanvisa Chaimahawong et al. · Asia Pacific Journal of Marketing and Logistics · 2009 · 46 citations

Consumer Uncertainty, International Marketing, Brand Strategy +19

Thai Consumers Willingness to Pay for Food Products with Geographical Indications

Pimsiri Seetisarn, Yingyot Chiaravutthi · International Business Research · 2011 · 18 citations · Full text

Consumer Uncertainty, Applied Economics, Product Labeling +25

Firms' strategies and network externalities: Empirical evidence from the browser war

Yingyot Chiaravutthi · The Journal of High Technology Management Research · 2006 · 11 citations

Economics, Economics Of Network, Business +10

Willingness to invest and the assurance of corporate social responsibility reports

Thanyawee Pratoomsuwan, Yingyot Chiaravutthi · Corporate Social Responsibility and Environmental Management · 2022 · 10 citations

The interaction of corporate social responsibility (CSR) materiality and explicit assessment on willingness to invest: perception of financial analysts

Thanyawee Pratoomsuwan, Yingyot Chiaravutthi · Asian Journal of Accounting Research · 2022 · 10 citations · Full text