Concepedia

Kandapa Thanasuta

KT

Statistics

Publications

2

Citations

81

H-Index

2

Active since

2009

Affiliations

Mahidol University(Current)

Kandapa Thanasuta is an author at Mahidol University specializing in brand equity, brand management, and brand building.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2009–2015

2

Publications

2

Brand and country of origin valuations of automobiles

Kandapa Thanasuta, Thanyawee Patoomsuwan, Vanvisa Chaimahawong et al. · Asia Pacific Journal of Marketing and Logistics · 2009 · 46 citations

Consumer Uncertainty, International Marketing, Brand Strategy +19

Thai consumers’ purchase decisions and private label brands

Kandapa Thanasuta · International Journal of Emerging Markets · 2015 · 35 citations

Consumer Uncertainty, Consumer Study, Private Label Brands +18

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