Concepedia

Marta Pedraja

MP

Statistics

Publications

4

Citations

189

H-Index

4

Active since

2001

Affiliations

Universidad de Zaragoza(Current)

Marta Pedraja is an author at Universidad de Zaragoza specializing in marketing, marketing management, and consumer search.

Publications per year

2001–2007

4

Publications

4

Urban Waste Recycling Behavior: Antecedents of Participation in a Selective Collection Program

CONCHITA GARCÉS, Alberto Lluch Lafuente, Marta Pedraja · Environmental Management · 2002 · 93 citations

Management, Environmental Management, Urban Planning +14

What information do customers use when choosing a restaurant?

Marta Pedraja, Jesús Yagüe · International Journal of Contemporary Hospitality Management · 2001 · 59 citations

Business, Marketing, Marketing Management +12

Factors involved in price information-seeking behaviour

Carmen Berné, José Miguel Múgica, Marta Pedraja · Journal of Retailing and Consumer Services · 2001 · 20 citations

Social Sciences, Marketing, Marketing Management +12

The customer concept in university services: A classification

Mercedes Marzo Navarro, Marta Pedraja · International Review on Public and Nonprofit Marketing · 2007 · 17 citations

Business, Marketing, Customer Relationship Management +13

1–4 of 4