Concepedia

Mercedes Marzo Navarro

MM

20

Publications

1.5K

Citations

15

H-Index

2004

Active since

Affiliations

Universidad de Zaragoza(Current)

Mercedes Marzo Navarro is an author at Universidad de Zaragoza specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionTourismEducationHigher EducationDestination MarketingTourism DemandTourism Supply

Publications per year

2004–2021

20

Publications

20

A new management element for universities: satisfaction with the offered courses

Mercedes Marzo Navarro, Marta Pedraja Iglesias, Pilar Rivera Torres · International Journal of Educational Management · 2005 · 317 citations

Total Quality Management, Learning Management System, Management Education +12

Measuring customer satisfaction in summer courses

Mercedes Marzo Navarro, Marta Pedraja Iglesias, Pilar Rivera Torres · Quality Assurance in Education · 2005 · 195 citations

Customer Profitability, Customer Satisfaction, Student Motivation +13

Job satisfaction: empirical evidence of gender differences

Javier García‐Bernal, Ana Gargallo Castel, Mercedes Marzo Navarro et al. · Women in Management Review · 2005 · 151 citations

Quality Of Life, Customer Satisfaction, Strategic Human Resources +18

Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability

Carmen Berné‐Manero, Mercedes Marzo Navarro · Sustainability · 2020 · 128 citations · Full text

Digital Marketing, Influencer Marketing Furthers, Consumer Research +22

Critical factors of wine tourism: incentives and barriers from the potential tourist's perspective

Mercedes Marzo Navarro, Marta Pedraja Iglesias · International Journal of Contemporary Hospitality Management · 2012 · 99 citations

Customer Satisfaction, Tourism Management, Tourism Performance +20

Rows per page

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