Concepedia

Yanyan Chen

YC

5

Publications

155

Citations

5

H-Index

2017

Active since

Affiliations

University of Nottingham Ningbo China(Current)

Yanyan Chen is an author at University of Nottingham Ningbo China specializing in corporate social responsibility, marketing, and business.

Top concepts

CultureBusinessMarketingManagementSocial ResponsibilityCorporate Social ResponsibilityEducationPsychologyGlobalizationSustainability

Publications per year

2017–2024

5

Publications

5

When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context

Yanyan Chen, Dirk C. Moosmayer · Journal of Business Ethics · 2018 · 91 citations

Culture, Social Identity, Prosocial Behavior +11

Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China

Dirk C. Moosmayer, Yanyan Chen, Susannah M. Davis · Journal of Business Ethics · 2017 · 28 citations

Culture, Ngo Engagement, Sustainable Development +13

Not all CSR initiatives are perceived equal: The influence of CSR domains and focal moralities on consumer responses to the company and the cause

Camilla Barbarossa, Yanyan Chen, Simona Romani et al. · Journal of Cleaner Production · 2022 · 14 citations

Csr Initiatives, Csr Domains, Consumer Study +12

It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms

Ruizhi Yuan, Yanyan Chen, Timo Mandler · Journal of Business Research · 2024 · 12 citations

Research on Multi-Source Heterogeneous Big Data Fusion Method Based on Feature Level

Yanyan Chen, Chenxi Wang, Yuchen Zhou et al. · International Journal of Pattern Recognition and Artificial Intelligence · 2024 · 10 citations

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