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When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context

CultureSocial IdentityProsocial BehaviorBehavioral Decision MakingMoral PhilosophySocial PsychologyRelationship Between GuiltPsychologyAltruismSocial SciencesApplied Social PsychologyEthical ConsumptionConfucian ContextMoral Psychology