Concepedia
Statistics
Publications
7
Citations
364
H-Index
Active since
2009
Affiliations
University of Bamberg(Current)
Universität der Bundeswehr München
Technical University of Munich
University of Economics in Katowice
RWTH Aachen University
Sandra Praxmarer is an author at University of Bamberg specializing in business, marketing, and marketing management.
Publications per year
2009–2013
Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange
Jan H. Schumann, Florian von Wangenheim, Anne Stringfellow et al. · Journal of International Marketing · 2010 · 109 citations
Business, Marketing, Marketing Management +15
Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences
Jan H. Schumann, Florian von Wangenheim, Anne Stringfellow et al. · Journal of Service Research · 2010 · 82 citations
Business, Marketing, Marketing Management +17
The relationship between the perceived shares of costs and earnings in supplier development programs and supplier satisfaction
Sandra Praxmarer, Eric Sucky, Sebastian Durst · Industrial Marketing Management · 2013 · 56 citations
Management, Strategic Management, Supply Chain Management +16
How a presenter’s perceived attractiveness affects persuasion for attractiveness-unrelated products
Sandra Praxmarer · International Journal of Advertising · 2011 · 50 citations
Social Sciences, Psychology, Social Psychology +13
Why the proposal of a complex contract may harm or foster a partner's trust
Sandra Praxmarer · Journal of Business Research · 2013 · 25 citations
Business, Contract Law, Contract Theory +8
1–5 of 7